[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.stavcom.cz\/dalsi-zvyseni-obratu\/#Article","mainEntityOfPage":"https:\/\/www.stavcom.cz\/dalsi-zvyseni-obratu\/","headline":"Dal\u0161\u00ed zv\u00fd\u0161en\u00ed obratu","name":"Dal\u0161\u00ed zv\u00fd\u0161en\u00ed obratu","description":"Takov\u00fdch zp\u016fsob\u016f m\u016f\u017ee b\u00fdt a je obrovsk\u00e1 spousta. Ve velk\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f si v\u00fdrobce \u010di prodejce pom\u00e1haj\u00ed reklamou. Je jednou jakou. Tou, na kterou m\u00e1. V televizi, \u010di billboardu, nebo jen v novin\u00e1ch nebo \u010dasopisech. Nejv\u011bt\u0161\u00ed s\u00edlu m\u00e1 asi televize a na druh\u00e9m m\u00edst\u011b bude asi internet. Tak\u00e9 to ji\u017e m\u016f\u017ee b\u00fdt obr\u00e1cen\u011b. V ka\u017ed\u00e9m...","datePublished":"2020-09-16","dateModified":"2023-05-22","author":{"@type":"Person","@id":"https:\/\/www.stavcom.cz\/author\/#Person","name":"","url":"https:\/\/www.stavcom.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b86e461e91a792eb6523c2667396c9868de382fea5dd80e25dc0d9e030173b65?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b86e461e91a792eb6523c2667396c9868de382fea5dd80e25dc0d9e030173b65?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"stavcom.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.stavcom.cz\/wp-content\/uploads\/Pr%C3%A1ce%20na%20PC.jpg","url":"https:\/\/www.stavcom.cz\/wp-content\/uploads\/Pr%C3%A1ce%20na%20PC.jpg","height":0,"width":0},"url":"https:\/\/www.stavcom.cz\/dalsi-zvyseni-obratu\/","about":["Podnik\u00e1n\u00ed"],"wordCount":414,"articleBody":"       Takov\u00fdch zp\u016fsob\u016f m\u016f\u017ee b\u00fdt a je obrovsk\u00e1 spousta. Ve velk\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f si v\u00fdrobce \u010di prodejce pom\u00e1haj\u00ed reklamou. Je jednou jakou. Tou, na kterou m\u00e1. V televizi, \u010di billboardu, nebo jen v novin\u00e1ch nebo \u010dasopisech. Nejv\u011bt\u0161\u00ed s\u00edlu m\u00e1 asi televize a na druh\u00e9m m\u00edst\u011b bude asi internet. Tak\u00e9 to ji\u017e m\u016f\u017ee b\u00fdt obr\u00e1cen\u011b. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b se my pod\u00edv\u00e1me na reklamu internetovou. Ta m\u00e1 r\u016fzn\u00e9 formy. Nap\u0159\u00edklad formu banneru. To je takov\u00fd ten prou\u017eek, kter\u00fd m\u016f\u017eete vid\u011bt skoro v\u0161ude na ka\u017ed\u00e9 str\u00e1nce. Zde si nech\u00e1 zadavatel ud\u011blat t\u0159eba fotku toho co nab\u00edz\u00ed a vedle nap\u0159\u00edklad sv\u00e9 logo. A je to. Firma mu to um\u00edst\u00ed ne weby, kam to jde nebo dle domluvy a ji\u017e se mohou hrnout kupci. Podobn\u011b je to s formou obr\u00e1zku \u010di jinak. A nyn\u00ed pozor. Je zde je\u0161t\u011b jedna forma, a s tou se velmi stru\u010dn\u011b sezn\u00e1m\u00edme. PPC Olomouc ji provozuje ji\u017e drahnou \u0159\u00e1dku let a \u00fasp\u011bchy jsou obrovsk\u00e9. Zisky ihned stoupaj\u00ed a zadavatel\u00e9 reklamy, tedy inzerenti samotn\u00ed se tetel\u00ed blahem. O\u010d jde? Jak ji\u017e v\u00fd\u0161e naps\u00e1no, jedn\u00e1 se o PPC. Tato zkratka poch\u00e1z\u00ed z anglick\u00e9ho pay per click, co\u017e vylo\u017eeno znamen\u00e1 n\u011bco jako platba za klik. Velmi stru\u010dn\u011b \u0159e\u010deno, inzerent plat\u00ed ne za inzer\u00e1t, ale a\u017e za to, \u017ee na n\u011bj n\u011bkdo klikl. O v\u00fdhod\u00e1ch pro inzerenta samotn\u00e9ho se snad ani nen\u00ed nutn\u00e9 rozepisovat. Pokud nikdo neklik\u00e1, neplat\u00ed agentu\u0159e nic. A proto si tato mus\u00ed d\u00e1vat velk\u00fd pozor, kam onu reklamu um\u00edst\u00ed, aby si vyd\u011blala na sv\u016fj chl\u00e9b vezdej\u0161\u00ed, jak s nads\u00e1zkou \u0159e\u010deno. Tak\u017ee to nem\u016f\u017ee odfl\u00e1knout, ale mus\u00ed se starat. PPC m\u00e1 v\u0161ak spoustu dal\u0161\u00edch v\u00fdhod a nen\u00ed to jen o tom, jak jste se zde do\u010detli. Jmenujme si na z\u00e1v\u011br alespo\u0148 jednu, a to je nap\u0159\u00edklad m\u011b\u0159itelnost. Inzerent se t\u00edmto zp\u016fsobem dozv\u00ed, kolik lid\u00ed reklamu skute\u010dn\u011b vid\u011blo, tedy zn\u00e1 po\u010det kliknut\u00ed za den, m\u011bs\u00edc a tak d\u00e1le. Co\u017e je pro n\u011bj bezesporu p\u0159\u00ednos, proto\u017ee si dle toho tak\u00e9 m\u016f\u017ee ur\u010dovat, jak velk\u00e9 budou v\u00fddaje za tuto kampa\u0148.                                                                                                                                                                                                                                                                                                                                                                                           4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Dal\u0161\u00ed zv\u00fd\u0161en\u00ed obratu","item":"https:\/\/www.stavcom.cz\/dalsi-zvyseni-obratu\/#breadcrumbitem"}]}]